[0.1] Hello and welcome back to the Woman-owned podcast. I'm Eleanor beaten and in today's episode
[5.4] We are going to have a marvelous rich conversation about how to plan out your next chapter in business
[14.1] without burning out don't go anywhere
[19.0] Welcome to Woman-owned the world's only podcast for ambitious women founders who want to scale from
[26.3] from 200k to 2 million plus.
[29.4] I'm your host, Eleanor Beaton.
[31.5] Every Tuesday, I'll take you behind the scenes
[34.5] with case study interviews,
[36.8] where leading entrepreneurs will reveal
[39.3] specific growth tools and tactics
[42.3] that are actually moving the needle in their companies.
[45.5] You'll learn exactly what they did, how they did it,
[49.2] and importantly, how much money they made.
[52.4] And along the way, I'll share tips and insights
[55.9] from my own journey, growing my media and coaching company
[60.1] from my very first $200 contract to millions in revenue.
[65.4] If you are an established business owner,
[68.2] looking for practical and advanced scaling tips,
[72.1] the woman-owned podcast is your essential weekly listening.
[80.5] So a couple of weeks ago on the podcast,
[83.0] I interviewed Sarah Young,
[85.4] and you can go back and check out that podcast.
[87.5] It's all about how she bought, scaled and sold a public affairs agency.
[93.4] Sarah Young is a fantastic entrepreneur and business leader who went on after she sold her
[98.7] PR agency to fund a venture capital organization that funds innovative women entrepreneurs.
[105.0] She's doing a year-long residency at Harvard, just an extraordinary woman.
[109.0] In that podcast, we talked about third chapters.
[112.8] like what happens when a woman has gone out into the world, created all kinds of career
[119.8] success, has exited that chapter either because she sold her business, maybe you decided
[125.2] to kind of make a pivot or just make a change.
[128.2] So you're into a new chapter.
[129.3] The last thing you want to do is retire.
[131.6] You have tons of energy, tons of wisdom, tons of smarts.
[135.5] How do you map out your next chapter?
[137.9] So that was a really interesting conversational thread that I picked up again in my interview
[144.4] today with just an incredible leader, a very wise woman and a dear friend Anna Lazzano.
[152.3] So Anna Lazzano is a really interesting entrepreneur.
[155.6] I'm going to tell you about how I met her, but I want to give you a little taste of her
[158.9] story.
[159.9] So she's an MBA trained business leader who went on to found a product based company.
[167.3] She built and scaled that product based company and then she had an exit, like a really
[172.2] successful exit, which is of course like the dream for any entrepreneur to build a company
[177.6] and sell it.
[178.6] It's for many entrepreneurs.
[179.6] It's going to be one of the biggest pay days of their lives.
[181.9] It's a huge accomplishment.
[183.9] It's just a great thing all around.
[186.6] And then she was faced with a question that so many entrepreneurs who are listening to
[191.4] this podcast have experienced.
[193.0] And that question is, now what?
[195.6] Like what next?
[196.6] Now, like many type A leaders, even a very conscious self-aware leader,
[203.0] Anna Lizano knew that whatever she did in her next chapter,
[207.8] she wanted to do it in a different way.
[211.2] She wanted to do it in a way that on her body,
[213.9] she wanted to do it in a way that honored her feminine energy,
[217.7] that didn't mean she had to work like 60 hour weeks or grind it out.
[222.3] she just wanted to open up a new chapter by doing things completely differently than how
[228.8] she'd done her earlier chapters.
[230.7] And I think this is such a relevant conversation to so many women because so many of us are
[235.7] in places in our lives where we are looking at new chapters, whether we exited the business,
[240.6] whether we shut down a business, whether we're pivoting or we just start this phase
[244.6] where we're like, I can't keep doing it the way I've done it before.
[247.8] I need to do things differently in this next chapter of my life.
[251.8] And this conversation is going to be really fascinating because she walks through, I think
[256.6] I counter like a five or six step process that she went through over a period of 18 months
[262.7] to create a life and business that is just truly remarkable today.
[267.4] Now, I met Anna Lizzano.
[270.1] We've been introduced by a friend and a guest who's been on the show before Renee Warren.
[276.8] So I kind of knew who she was. And she was one of a small group of powerhouse women that I went on a retreat to
[284.1] in Tulum earlier this year. And it was a really life-changing gathering, I will say. I don't know about
[291.1] the vortex. I was women gathered. It was truly amazing and life-changing. But the thing about Anna,
[297.8] you know, that was so powerful. We had a number of conversations around a number of different days.
[302.6] And we were really talking about sort of going deeper, bringing more feminine energy into our businesses.
[309.6] And she really helped me actually make a big shift in change and how I was doing some things in my business, which is just opened up remarkable opportunity for me.
[318.6] And I thought she was just so wise. I knew that I wanted to have her come on the show.
[322.6] And we will actually be colliding a retreat for high level women entrepreneurs into loom.
[328.6] We're gonna be doing it in November of this year.
[331.1] Spots are very limited.
[332.4] It's going to be a gorgeous, deep, luxurious experience
[336.1] that is really all about combining, like,
[339.8] shape-shifting strategy for your business
[342.7] with real, experiential things to bring out
[346.4] that those feminine leadership qualities within you
[348.8] so that you can show up as a really empowered
[351.6] feminine leader in your business.
[352.8] So I'm looking forward to it.
[354.6] You'll hear us talking about it.
[356.1] If you want any details, just let me know.
[358.2] just mess reach out on LinkedIn or Instagram,
[360.1] tell me you want details on Tulum,
[362.0] we're finalizing them now and I'll send them over as soon
[364.1] as I have them, but some of the spots
[365.5] are already spoken for.
[367.2] All right, I think that's it.
[368.7] Without further ado, here is my incredible conversation
[372.5] with the beautiful Anna Lozano.
[375.0] Anna Lozano, I would love to start with your woman-owned story.
[380.1] Mmm, thank you so much for having me.
[382.8] Gosh, my story of entrepreneurship starts 15 years ago,
[387.4] And it's just been such a wild journey of experiences
[392.0] and opportunities and trusting myself on this journey,
[396.1] but also really diving deep in
[397.9] and getting to know myself more deeply and powerfully.
[401.7] But in 2016, I had this idea with a friend of mine
[408.3] because we had been so deep and to personal growth
[412.0] and mindset work and affirmations.
[414.9] And my little one was nine months old.
[417.6] She had toddlers and we looked at each other
[419.8] and we said like, what if we created an affirmation company
[423.3] that would be the foundation for our children
[425.8] to really live and embody these skills,
[429.9] these tools that we learn as adults
[432.4] when we're undoing all the programming
[435.7] that we already hold within who we are.
[438.9] And so we launched nine months later,
[441.4] the company called Love Power Co.
[444.7] And it was the affirmation company.
[447.4] And it was the birth of a beautiful intentional product line
[451.3] to really support moms and navigating
[453.8] this journey of motherhood,
[455.6] but with mindfulness tools
[458.1] to support her on this journey.
[460.3] And to do it consciously,
[461.7] because so many of us, high powered women
[464.9] and high level women,
[466.2] we're going through emotions.
[468.6] And for me, it was really the moment of realization,
[472.1] like everything shifted when I brought more consciousness
[474.6] into everything that I do, business and motherhood.
[477.9] And I just wanted everyone to experience this.
[480.8] And so we grew that company for six years,
[483.9] went through the pandemic.
[485.4] I know you're gonna ask me questions to dive deeper in,
[487.4] but I'll just kind of summarize it all,
[490.1] which was insane having a product-based business
[493.0] during the pandemic.
[494.4] And then we went through the exit process.
[497.8] And it was our intention to build something,
[500.6] to scale something so beautiful that eventually we could sell.
[505.0] And that's what we did officially exiting in 2022.
[511.6] And it was a beautiful journey.
[513.6] And it had all the chaos, the success,
[517.8] the self introspection, the navigating a pandemic,
[523.4] all of it.
[524.5] Mm, when you think about building love powered co,
[528.5] what were sort of the one or two things that you think
[532.3] contributed most to the success of that company
[534.9] that allowed you to exit it?
[536.5] I would say the first one really was the intention behind it.
[539.4] Like, I remember before this even was an idea
[542.9] writing down in my journal,
[545.2] like God's very universe source,
[547.0] like support me in creating something
[549.6] that is gonna be deeply meaningful
[552.3] and impactful for the world.
[554.4] And that's the frequency that this company,
[557.0] this product, this company that then was mine and not mine any longer, right?
[563.0] That was accident held and it still holds.
[566.0] That's the beauty of it.
[567.0] Is that intention is still flowing through the products that continue to be on
[571.9] the shelves of retailers around Canada and the US.
[575.6] And so that was one.
[576.7] The other one was obviously learning all of the skill sets that came with
[581.8] building, launching, scaling, and selling a product based business, which were
[585.5] skills that my business partner and I did not hold.
[589.0] I went to business school, I did the case studies,
[592.0] and then it's like, here you go,
[593.9] this is your business school in a box and figure it out.
[599.1] And so that was our devotion was to figuring it out.
[603.2] And I would say the second thing here
[605.0] that contributed to the successful, successful accent
[608.4] was that I stayed in my zone of genius
[611.5] and my business partner stayed in her zone of genius,
[614.6] And we outsource the rest.
[616.6] What was your zone of genius?
[619.4] Sales, marketing, relationship building,
[622.6] collaborations, connections, all of that.
[626.1] When you think about exiting,
[627.7] I think it's the conclusion of a chapter,
[630.4] of an entrepreneurial chapter to successfully exit a business.
[634.3] What lessons did you glean from exiting your company
[638.0] that are transferable to other women entrepreneurs
[641.5] who may be looking at an exit
[643.6] or maybe hadn't considered one and could be, you know,
[647.5] with the right kind of guidance.
[648.5] Yeah, what did you learn?
[650.0] Yeah, so many, you know, and it was trial by error.
[653.1] First we hired a business broker.
[655.4] It was interesting because this business broker
[657.2] actually loved our products.
[658.9] So it was really interesting to experience that.
[662.1] But the potential buyers that she was bringing to us,
[665.6] we couldn't actually visualize them taking this company,
[670.0] like I've got a group of folks right now
[671.2] and continuing to grow it.
[673.2] And that for us was this integrity piece
[676.0] that it wasn't just an exit to say we had an exit.
[679.3] Like this was a baby that we burst,
[682.2] that we brought into life,
[683.4] that we nurtured, that we grew.
[685.9] And we wanted the company to live on.
[689.0] This wasn't again like that.
[690.1] Checkbox, oh, I had a successful exit.
[692.0] I get to now put it in my LinkedIn and Instagram bio
[694.3] and have the money in my bank account.
[696.5] Absolutely not.
[697.5] This was that intentionality that it was created with,
[701.0] continued on throughout the entire process.
[703.4] And so we paused for a moment,
[705.8] as we were having these meetings,
[707.1] as they were going through our books,
[708.4] as we were in it.
[710.3] And I just said to my business firm,
[711.8] like we're not finding the right person.
[714.4] And so what's it gonna take for us to align
[718.2] with likely the woman that was going to take this
[722.2] and treat it like her baby?
[724.1] And so we paused, we paused all the meetings,
[726.3] there was lots of meetings.
[727.5] And I actually went on my Instagram,
[729.1] people leave this, like to this day, I can't believe this.
[731.5] And I shared my heart and I said, you know,
[734.1] it is now time for us to exit and for this company to move on.
[738.2] And the woman who purchased the company lived in my Instagram.
[742.1] You believe that?
[742.9] Knowing you,
[743.9] I can't,
[745.4] but if it were someone else, maybe not.
[749.0] And then it was brilliant,
[750.4] because now we had a business broker
[752.0] that got to do all the behind the scenes
[754.0] and you know, all the things that had to have,
[756.8] we had to go through the processes
[758.6] we had to go through it and to actually pass and hand over the company and to have that exit,
[764.3] tied up with a bow, we had someone taking care of that.
[767.5] But we knew the woman that was purchasing it was the right person for this.
[773.7] Now one of the things that we decided we would explore in this particular case study because
[779.5] we could do an entire case day just on love-powered code.
[783.6] But what we wanted to talk about was kind of the next chapter of an increasingly, I'm
[788.2] speaking to so many women entrepreneurs and leaders who are like, there is a next chapter for me.
[794.4] So they've created a ton of success. They've hit the milestones they wanted to hit. And
[799.1] you know, one of the fundamental stages or rights of passage in the heroine's journey is that
[803.5] she gets everything that she thought she wanted. And she's like, this is it. You know, and then
[807.2] she goes on to do some of the great work of her life, which is like the next chapter. So
[811.9] So like you said, we kind of tied, you tied the bow on love powered co.
[817.3] You had a great business broker to help handle the details of that transition.
[823.1] You had the right kind of buyer.
[825.3] You wrap up the sale of that company.
[827.1] You know it's in good hands.
[828.3] You have the money in your bank account.
[830.4] And then the big question is what's next?
[833.3] So this conversation is really a lot about a guide,
[837.3] like using your own example, like how one woman navigated
[841.9] that what's next and how you did it
[845.4] in sort of the opposite way
[847.3] in which you built the chapter that preceded it,
[849.2] which I think is so cool.
[850.1] So let's kind of talk about what it felt like
[853.6] to be like what's next.
[855.2] So you exit the company, the deal is done.
[858.6] What was that experience like for you?
[861.6] I'd say it's 2020 and I was driving to my meditation spot
[866.4] before hopping on this interview.
[869.4] And truthfully, the What's Next was rushing
[873.7] into what I thought was going to be next.
[877.6] And the interesting thing about that is logically,
[882.4] that's what I thought I had to do.
[884.5] This chapter is closed.
[885.6] What's the next thing I'm gonna birth?
[887.4] What's the next thing I'm gonna create?
[889.5] Naturally, being a high-driven, type A personality,
[894.1] I went straight into that.
[895.9] That's what happened actually.
[897.4] What happened was my family came to Mexico
[901.1] a couple months later for the month of February.
[904.3] And I realized that, and this is again,
[908.2] in hindsight 2020, I didn't realize this in the moment,
[911.0] but I realized knowing now what I know
[914.4] that there was no way I was going to be successful simply
[919.6] by rushing into something next.
[921.6] What needed to happen next was deep introspection.
[925.5] was celebration for what was.
[928.4] I realized this morning, again,
[929.8] that I didn't celebrate nor did I grieve
[932.8] the sale of that company.
[934.9] It's those two polarities that I didn't actually
[938.1] allow myself to fully.
[940.4] Sure, I had a glass of bubbly and like high five,
[943.6] we did this, but like true celebration
[947.6] for what was created during the space of six years
[951.9] with a baby and a toddler,
[954.7] and the opportunity to have a product continue to live
[959.4] on like really embodying this deep gratitude
[963.2] and celebration did not happen.
[965.1] Also the grieving of a partnership now dissolved,
[969.5] the grieving of no longer,
[971.6] like this was my identity,
[973.0] like Anna was known as the love power co-founder, right?
[976.5] This no longer was.
[978.7] And so we came to Mexico for vacation.
[981.8] What drew me in was feeling into this lifestyle
[987.1] of completely different energy of lifestyle,
[990.2] not fast paced, relaxed.
[993.2] People really truly enjoying their days.
[995.8] And I said, what if we moved to Mexico for school year?
[999.4] Like what would that look like?
[1000.9] I rented the house six months later, we were in Mexico.
[1004.6] Now, logically, I moved my family to Mexico
[1008.4] The kids could learn Spanish, Eleanor.
[1010.5] That was my reason.
[1012.1] Ha ha ha.
[1013.6] What I didn't realize was the deep healing
[1018.2] and introspection inward journey
[1020.4] that I was going to embark on.
[1022.2] And what that looked like for me
[1024.3] was being extremely uncomfortable
[1027.2] in this uncertainty of what was next.
[1031.5] And I do wanna preface this by saying,
[1033.3] like I didn't take time off,
[1034.6] I was coaching a mentoring women
[1035.9] who wanted to launch in scale
[1037.1] and sell their own companies.
[1038.5] This was happening behind the scenes.
[1040.5] But this bigger vision, this next thing
[1045.2] that I was going to create with like deep purpose,
[1048.9] deep fulfillment, deep passion.
[1051.8] I didn't have it clear.
[1053.9] And so I really surrendered
[1057.0] in total discomfort of this way of life.
[1060.6] And I started dancing on the beach,
[1063.5] an Eleanor that was so uncomfortable.
[1066.1] I said, like literally danced on the beach.
[1068.5] Like literally I went to groove.
[1070.3] It's called groove on the beach.
[1071.8] And I had this like pressure in my chest.
[1074.5] Like how can I be doing this when I should be doing meetings
[1076.9] or I should be jumping on discovery calls
[1079.0] or I should be selling my offers.
[1081.1] But there was something like pushing me to just be.
[1084.5] Like just enjoy this.
[1086.3] And then after these dancing on the beach classes,
[1089.3] you know what the women did?
[1090.5] They went in community and enjoyed coffee.
[1093.1] And I'm like, but it's 10 o'clock.
[1095.2] Yeah, it's 10 o'clock!
[1097.4] I need to be working!
[1099.0] So this was a year and a half of me
[1103.7] testing, trying, exploring this new way of being.
[1109.9] Another big piece of it was leaning more on my husband
[1114.0] in a sense of war both entrepreneurs.
[1115.9] We both consciously created this lifestyle of freedom.
[1118.5] Like freedom has been our core value
[1119.9] since we became entrepreneurs.
[1121.7] But leaning onto him and saying like, I trust you,
[1124.5] like you're thriving also.
[1127.0] And this is a space for me that I'm going to take
[1131.5] because I know that that next chapter
[1133.7] is gonna come from this deep work.
[1136.7] I hired a coach who was completely opposite
[1140.2] of who I would normally coach with.
[1142.1] I hired Neil Donald Walsh,
[1143.8] the author of Conversations with God, and he kicked my ass.
[1148.0] He really shifted my perspective of like,
[1151.8] what is this all for?
[1153.8] rather than chasing the next thing
[1157.3] and knowing what I'm creating and pushing it
[1160.5] and driving it and just being in the doing,
[1164.7] I started to relax in my nervous system.
[1167.3] And being like, this is what it feels like
[1169.9] to actually have a relaxed nervous system.
[1171.9] And we actually need to do this in order to be able
[1175.7] to hold more.
[1177.1] Like you talk about half a million dollar months,
[1179.9] The amount of inner work it takes to prepare for those
[1184.1] is the work that I'm actually in right now
[1185.8] and still in the process of it.
[1187.5] And let's see where you wanna go next,
[1189.9] but it was unpacking of all this conditioning
[1193.5] of the way that success has to be done
[1197.0] in the North American culture.
[1199.2] And so for me, it was coming to Mexico
[1201.9] and trying on this new way of being
[1205.1] that was so uncomfortable
[1206.9] until it became a part of me.
[1208.8] I guess if we go back to the beginning,
[1212.7] because as you've been sort of taken us through the story,
[1214.8] which is just really fascinating and meaningful.
[1217.7] And I think the thing that strikes me is
[1219.9] it's not like you were coming from the oil and gas industry,
[1225.7] and had this realization, like you were coming from
[1230.7] being the co-founder of an affirmations-based company.
[1235.8] So you had come to arrive at this point,
[1238.2] you've built a company that is anchored in intention and is anchored in being present and is
[1243.7] anchored in, you know, all of these really powerful intentional forces. And still, when you
[1251.5] close that chapter, that there was that sort of culture of go, go, go was still strong enough,
[1258.2] you know, that it impacted you. Even somebody who was arriving at this place with a high degree
[1263.2] consciousness anyway. Yeah and it's just the programming like that's how I was raised and I was
[1268.9] raised as a Polish immigrant to believe that the only way to achieve success was to work hard
[1277.0] and even looking back at the love powered code journey I didn't take a mat leave. I had a nine-month
[1282.6] old and then when we launched in 2017 I realized I was pregnant and so it was really like hustling
[1289.9] and working hard through everything without like fully nurturing self.
[1295.8] I didn't ask for a time off.
[1297.1] There was no time off.
[1297.9] We were scaling and it's like you have to leverage the momentum.
[1301.6] You have to continue doing.
[1303.4] And yes, we had team.
[1304.6] Yes, we had it all.
[1305.9] But when I look at like that true feeling inside, it was a constant doing.
[1311.0] It was a constant go go go.
[1313.4] And I feel a big piece of this realization of being like moving into this space
[1318.7] and actually embracing this possibly different way of doing
[1324.5] was because I arrived and I was like,
[1327.3] and so what?
[1328.3] Like if you miss those moments with your children,
[1331.8] next thing you know, they're no longer little
[1335.3] and you just hustled your way through it.
[1337.6] And so it's this questioning of what is itself for
[1341.6] that allowed me before I started creating
[1345.1] the next big vision, the next big chapter
[1347.6] to lean into that exploration so that when I start creating the new,
[1351.2] I can actually do it from this feeling,
[1353.9] a fulfillment, passion, purpose.
[1356.6] And not again, just to check it off the box,
[1358.1] like, oh, I meditated today.
[1359.6] No, no, no.
[1360.4] Like, I am body this.
[1362.2] Today, I canceled my morning to prepare for this call,
[1366.5] to prepare for the call I have afterwards.
[1368.8] I went to the ocean,
[1370.9] hand on heart,
[1372.8] gratitude,
[1374.3] breath work.
[1376.0] And my question for myself was what frequency,
[1379.0] what energy do I wanna bring to this conversation?
[1382.7] And it was a deep surrender of I trust myself.
[1385.4] And I trust you that we're gonna have a conversation
[1387.8] that is meant for every single woman listening
[1390.2] for this podcast, listening to this podcast.
[1393.2] And so that's how I live my day today.
[1395.9] And with that year and a half of uncertainty,
[1400.0] chaos trying on discovering,
[1402.3] rebalancing the masculine, feminine energies,
[1406.2] came clarity of like, okay,
[1408.9] this is what I'm actually meant to be doing
[1410.9] as I'm meant to be working with women
[1413.8] who operate from old programming
[1417.1] because there's another way to do it that feels so yummy
[1421.5] is really the word that's coming through.
[1423.5] Like we get to be successful
[1425.5] and we get to feel it so deeply
[1428.6] and enjoy the entire process.
[1431.0] This is the next chapter.
[1434.6] Maybe you've heard this expression.
[1436.4] You can't read the label from inside the bottle.
[1440.2] If you are a business owner doing more than 200K per year,
[1444.5] chances are you are just a few best practices away
[1448.3] from significantly increasing your revenue and your open time.
[1453.2] But where do you focus first?
[1454.9] And how do you prioritize?
[1457.2] Enter the growth audit.
[1458.8] This is a brief strategy call with my team
[1462.2] where we'll map out your current marketing sales
[1465.4] and delivery process to see what's working and what's not,
[1469.4] will identify what's possible for you and your business
[1472.6] over the next 90 days and beyond,
[1475.2] will uncover the number one bottleneck
[1477.3] restricting your growth and holding you back from scaling
[1481.0] and will develop a simple three step action plan
[1484.2] that will get you more leads, clients and cash.
[1487.5] And the best part, it's completely free.
[1490.0] To schedule your growth audit, go to saffimedia.co forward slash growth audit.
[1496.3] All one word.
[1497.4] That's saffimedia.co forward slash growth audit.
[1501.9] S-A-F-I-M-E-D-I-A.co forward slash growth audit.
[1510.8] It's kind of like a guide through this really important rite of passage because when you
[1515.9] think about, I have spent a lot of time studying Maureen Murdoch's work around the
[1520.4] heroin's journey. And in the heroin's journey, you know, at a young age, most women in our
[1525.6] society start to sort of separate from the feminine and align more with the masculine. I always saw
[1532.1] this as something that was sad, but I have actually since come to see this as not sad at all,
[1538.5] because it's the desire to integrate the feminine and the masculine. Like when the woman reaches
[1544.3] her pinnacle and is like, this is it. And then there becomes that deep desire to turn inward.
[1549.6] it's that desire to unite those two that where I think women create so much power.
[1557.1] And I think about muscle and like muscle builds because you put it under duress, the fibers rip apart,
[1563.3] and it's when they fuse together. Like that's when the power is. And so what I hear you saying is
[1568.4] going through this journey and being very conscious of going through this journey, like your own
[1574.0] sort of revelation, oh my gosh, there's this whole other side of me and I will not move forward
[1580.4] with another chapter until I have tapped into this, until I've united, you know, these two things
[1587.0] and I feel really whole and that's the place from which I'm going to pursue my next chapter
[1591.5] and by the way, I know how to do this and I would love, you know, my next chapter is about guiding
[1598.3] other women to do this. You know, that's really what like I'm hearing in your story.
[1602.9] Yes. And also, you know, the judgment of the feminine, that's a big thing that we're
[1607.9] raised with is like, no, the feminine is weak and she's emotional and she's just flowing or dancing
[1615.4] through life. You know, whatever that perception you have of the feminine, but what I feel now is
[1621.3] she is powerful. She's wise, she's fierce, she's magnetic, and yet we're not
[1628.5] discrediting our masculine. Our masculine is our driver, it's our safety, it's our
[1634.3] security, it's our discipline, and yet when like you said when we integrate them
[1639.1] together, this is that next chapter that we can all embody, but there's no
[1645.3] how faking our way through it.
[1648.1] Like it really has to be feeling our way through it.
[1651.7] And I remember having this conversation with myself,
[1653.9] like I was just so sick and tired,
[1655.3] like worries that would come through old programming,
[1659.1] especially being raised immigrant Polish,
[1661.6] was you have success.
[1663.5] What if you lose it?
[1665.3] Like what if it goes away?
[1666.8] What if this all crashes and crumbles?
[1669.0] And having those thoughts in the back of my mind
[1671.7] is exhausting.
[1673.6] And then they're not actually being fully present
[1677.0] that feeling of just constantly pushing,
[1680.6] like I was so sick and tired of that.
[1683.0] And so it was taking inventory of what was I done with?
[1687.4] What was no longer?
[1689.8] Like I had no time and no availability for that anymore
[1694.3] because I didn't wanna create from that space
[1696.3] of worry of doubt of people pleasing.
[1699.7] It was truly like finding,
[1701.9] refining and rediscovering myself,
[1704.4] and what brings me that joy, that pleasure,
[1707.3] what is the feminine for me?
[1708.8] I remember in this whole, you know,
[1710.2] reconnection of divine feminine
[1712.7] was coming through on social media.
[1714.0] And I'm like, I don't wanna take baths
[1716.4] in the middle of the day.
[1718.1] And so it was what does it look like for me
[1722.8] to embody my divine feminine?
[1725.4] And yeah, the fun part of it was dancing on the beach
[1727.9] and then being really uncomfortable.
[1729.3] I'm like, okay, well great,
[1730.3] this is another point of evidence.
[1731.7] We have to go deep for here.
[1733.2] Why do I have such a big problem
[1734.8] with dancing on the beach and enjoying coffee
[1736.6] because I should be working, right?
[1738.4] It's like, like this is the journey and the process,
[1743.4] but it's really just like going in and feeling like,
[1747.2] okay, how do I wanna feel today?
[1749.4] And what does that look like in this moment in time?
[1752.5] And that's when I got to start to play with both energies.
[1755.7] I'm like, the feminine today wants to go
[1758.5] and start the day with meditation.
[1760.5] The masculine has called scheduled for the rest of the day
[1764.5] and therefore I need to ask for help.
[1766.5] Like I need to find a babysitter.
[1768.4] I need to ask my partner for support
[1771.0] and having that structure and system in place
[1773.6] to be able to hold all that I wanted to create.
[1779.5] As you were talking through your own kind of experience
[1783.2] from this sort of exit of your company
[1786.0] to where you are today
[1787.7] where rather than kind of jumping headlong into the next thing,
[1790.7] you actually gave yourself space to approach it
[1793.8] in a completely opposite way
[1795.4] and also with a huge amount of intention.
[1797.7] So here are the steps I got.
[1799.7] I'm gonna share them with you.
[1801.4] So the first thing sort of step zero,
[1803.6] it's kind of like the precursor is
[1806.4] you're probably gonna have a knee jerk reaction.
[1808.7] So for those of you guys who are like,
[1810.7] you know that you're in your next chapter,
[1812.9] and I was talking about with her initial knee jerk reaction,
[1815.9] which is, okay, I've sold it, I had my glass of bubbly,
[1818.6] go, go, go, go, go, because that's how you trained yourself.
[1822.5] And so to kind of see and recognize,
[1825.1] like that's sort of how it begins
[1827.2] that you're rushing headlong into something else
[1829.1] because you just can't stand the agony of not doing.
[1832.6] Yeah.
[1833.4] The discomfort of not doing.
[1836.3] That's what it is.
[1837.1] Yes, yes, yeah.
[1838.7] So step one, okay, or step zero.
[1841.0] Step one was to honor the closing of a chapter,
[1845.9] and you talked about specifically the celebration
[1848.4] and the grief.
[1849.3] So to really create space for yourself,
[1852.8] to honor the closing down of a chapter,
[1855.2] to both celebrate everything that chapter taught you,
[1858.6] who it made you, how it helped you, the lessons,
[1862.4] but also to give yourself that space to grieve
[1865.2] the loss and change of an identity and relationships,
[1868.5] and things that are no longer because of the closing of that chapter.
[1872.3] That's kind of one of the first most important steps in the journey that I hear you talking about.
[1877.5] You gave yourself the opportunity to do that very intentionally.
[1880.6] Then the next thing I heard was you started talking about after you'd given yourself that space,
[1888.0] you started to be very aware of things that you use the word drew you in.
[1894.0] So, like, the dancing on the beach, so there was like, you had the ability now to not only
[1898.4] be aware of what drew you in. But when you were feeling that draw to kind of go do it,
[1903.0] go do it. It is comfort. Yes. Yes. Right. So we talked about dancing on the beach. Like what were some
[1908.8] of the other things that drew you in that made the most difference? It really was the things that
[1916.5] were complete opposite of what I would normally do, right? And ceremony. There's a lot of
[1922.0] ceremony experiences here and that's sitting and embracing the moon and what the moon,
[1928.4] the energy that it holds, right? I've never been to full moon ceremonies, but it drew me
[1934.1] in sitting in breathwork sessions. So things I would do, you know, I would always go to the gym,
[1939.4] I would, a lot of masculine energy. I would do cold plunges and colognea, a lot of the like
[1944.3] the masculine energy. And here I was like, okay, I can't cold plant because it's like a million
[1949.7] So what am I gonna do?
[1952.3] So, okay, there's a full moon ceremony.
[1955.2] Okay, there's a breathwork session,
[1956.9] but yeah, it's not Wim Hof.
[1958.1] I know Wim Hof, that's what I did for my cold plunges, right?
[1961.7] Fire, but no, it's calming.
[1964.9] It's nervous system regulating.
[1967.4] Okay, what if I did a little bit more yoga
[1970.6] versus all the weights that I was doing,
[1973.2] yes, weights are so important for Perry Menopause,
[1975.2] as we know our friend, Jen Pyke talks about that all the time,
[1978.8] But it's like, what is that balance that I'm seeking?
[1981.8] What if I wasn't as rigid and structured?
[1985.5] What if I woke up in the morning
[1988.8] and then decided what I wanted to do for my fitness
[1992.5] rather than having the whole week planned?
[1995.5] What if trying to plan out the entire weekly schedule,
[1998.9] especially for my children, you know, play dates
[2001.3] and my meetings and how this whole ecosystem
[2004.9] of family and life and business comes together?
[2008.2] What if I just did it that day?
[2010.0] What if actually didn't know what we were gonna do
[2011.9] on Wednesday if it's Monday?
[2013.5] Like how did that feel?
[2014.9] Like less rigidity.
[2016.6] I always rebelled against like the 5 a.m. club
[2018.9] because I love my sleep so much.
[2020.3] So that was something I was already embodying.
[2022.2] But leaning into the things that I would normally not choose,
[2029.8] because now they were in front of me
[2031.6] and I had the opportunity to do it.
[2033.7] What if before I went to pick up my children,
[2037.1] I went to the ocean and I floated for 15 minutes.
[2041.3] Huh, how did that feel?
[2043.7] And then being there and feeling fully nourished
[2047.2] and supported like, wow, that gave me energy
[2051.1] and actually made me an energetic match
[2053.2] for that podcast I was trying to book
[2054.9] or for that client that I had to follow up with.
[2059.1] And so really making the frequency work,
[2062.5] the energetic work, priority over the doing
[2067.1] and saying yes to things that I would normally
[2069.7] not be attracted to.
[2072.0] Powerful.
[2073.1] So step two was like paying attention to the things
[2075.9] that drew you in.
[2077.2] And then the third step that I heard was through that process
[2082.6] to really embrace the uncertainty of what's next.
[2086.8] So and I think there's something there
[2088.7] which is like a lot of times people were like,
[2090.1] well, I did one retreat.
[2092.2] I did one.
[2093.5] I went to breathwork sessions for that four week session,
[2096.3] that four week class.
[2097.8] I know where clearer.
[2099.0] And what I'm hearing you say, like in your sort of step three,
[2103.3] was this conscious willingness to be patient
[2108.3] and to give it more than enough time.
[2111.4] You know, versus just enough, which is like how
[2113.4] we sort of train ourselves, but this new shift
[2116.3] like to as you sort of settle into these new things
[2119.1] and a new experiences and paying attention
[2122.7] to what you're drawn to to give it more than enough time
[2125.9] before you demand clarity.
[2128.4] Yes, and this is so deeply uncomfortable
[2132.6] because you're sitting in this uncertainty.
[2135.1] But how often do we or I, what I would do,
[2139.3] is just rush through it because it doesn't feel good.
[2142.7] Uncertainty for most humans does not feel good.
[2146.5] And I already knew that from Tony Robbins' work.
[2149.0] I already knew that logically, but it's like,
[2152.5] for whatever reason, just deciding,
[2154.9] I am going to sit in this shit, in this mess.
[2158.3] That is my own.
[2160.1] You know, this is all programming and beliefs
[2162.9] that I hold within.
[2165.0] And I'm gonna sit in them,
[2166.9] because I also had the succession of creating you.
[2170.0] I was like, I'm done with everything else
[2174.0] that no longer serves me.
[2175.4] And yes, it's brought success,
[2177.3] But I'm chasing, and that's what we want to call it,
[2179.3] because chasing is a masculine feeling,
[2180.7] is like, I'm chasing the feeling of fulfillment
[2183.6] and purpose and passion.
[2185.2] And that means sitting in this discomfort for long enough.
[2189.5] The next part of the journey that I identified
[2192.5] as you were talking through was,
[2194.2] you talked about when you decided to consciously trust
[2198.1] your husband.
[2199.0] And it sounds to me like there's a part which is like leaning
[2202.9] in learning to trust.
[2204.7] And as I shared in the intro to this episode,
[2209.7] that was a really powerful conversation
[2211.4] that we had where you're like,
[2212.5] why don't you just trust?
[2215.4] You know, and it was a really, you know,
[2217.1] trust is sort of like a gateway drug.
[2219.1] You know what I mean?
[2220.5] Yeah.
[2221.3] But it's like, it's one of these fundamental,
[2224.5] you know, like in martial arts, there's like forms
[2226.5] that you learn and the forms actually create
[2228.8] the movements that help you as you're mastering
[2230.9] the discipline.
[2231.8] many of these. In some ways I feel like trust is one of these. It's like the form that you learn
[2237.1] and practice to be able to really step into the fullness of what you're talking about, which is
[2241.4] kind of uncovering your feminine power, really integrating it into who you are so that your next chapter
[2247.5] can be informed with the fullness of who you are rather than just a part of who you are.
[2252.5] And this and for every single area of life, because I realized, too, I had this moment of awareness,
[2258.8] It's like I have been in my masculine energy for so long
[2263.1] that that didn't actually allow my husband the space
[2267.2] to thrive in his masculine
[2269.7] and how many marriages have that dynamic
[2274.2] with high powered women, right?
[2276.5] I'm like, I must be a very difficult life
[2280.4] because it's on my time what I want,
[2284.5] I figure it out, I make it happen.
[2287.3] where's his face to shine and to support me and to nurture me.
[2291.8] And so the best that I could in that moment,
[2295.9] I decided that I was going to enjoy
[2298.5] all that he brought to the table
[2300.1] and that included finances.
[2301.9] I'm still doing my thing, but I wasn't doing it
[2304.7] to my, you know, A level capacity
[2308.7] because I was doing this work,
[2309.9] which is actually more important.
[2311.9] And so leading on him gave him more confidence,
[2315.4] Like it perked him up.
[2317.4] And I've seen that transition within him also.
[2320.6] Like my husband is thriving in Mexico.
[2324.6] The friendship he has, his physical appearance,
[2328.3] like he's the fittest he's ever been our sexual life.
[2332.7] Like, and it started with me saying, okay,
[2336.3] I've kind of been cornered, like forced into this self-discovery,
[2340.9] but I'm embracing it.
[2342.5] Like that's what I, as much as I resisted it,
[2344.3] I did, there came a pivotal moment where I just embraced it.
[2346.9] I'm like, this is just what it's gonna be.
[2349.5] And I trusted in the clarity,
[2351.5] and yet I trusted the support system around me also.
[2356.6] And it shifted, shifted my marriage.
[2359.3] And that of course leads us to clarity.
[2363.0] But you know, to like, to a place where you were able to,
[2366.9] you know, after those, I think we sort of went through
[2369.1] like five different steps.
[2370.5] Honestly, you know, that I was able to sort of piece together
[2373.1] you're talking through your milestones, like five, you know, sort of clear steps that
[2378.0] you went through over that 18 month period. And it was at the end of that, that clarity
[2385.7] came. But as you're, you know, some people say 18 months, but I think for a lot of us who are CEOs,
[2391.5] who have teams who understand urgency, who, you know, all of those things, I think that prospect
[2398.5] is terrifying.
[2400.2] But what I would say, I think, is so important.
[2402.1] Like, you know, from years and years
[2403.9] of working with women, transparency is so critical for women.
[2408.3] We just want to kind of understand,
[2410.0] like we're not conditioned to walk into dark spaces.
[2413.9] It's not safe, you know?
[2415.7] Like, I saw the stat recently that 80% of the people
[2419.2] who listen to true crime podcasts are women
[2421.6] because we're obsessed with making sure that we're safe,
[2424.7] you know?
[2425.9] So when there is something that's scary,
[2428.4] And I think what you're describing is probably
[2430.9] what Maureen Murdoch would call the descent
[2433.8] into the dark feminine, which is like the descent inward
[2438.4] into something that we can't see into that mystery,
[2442.3] which it's uncertainty, it's surrender,
[2444.7] and allowing all of that work.
[2446.3] I think when you have women like yourself
[2449.1] who have been able to articulate a very clear pathway.
[2453.4] So when I hear your story, my hope is when people hear this,
[2457.3] They're like, okay, I know it's gonna be longer than I want.
[2460.9] Could be.
[2461.7] You know, I'm not gonna know, I'm gonna do weird things.
[2464.7] I'm gonna have to trust my husband or my partner or my,
[2468.5] you know, but when I think when somebody,
[2470.6] when a woman kind of lays that path
[2472.7] and it creates a level of transparency
[2475.2] that can give us the courage to start.
[2478.0] Also here too is like trusting yourself.
[2480.2] Like we are who we are.
[2482.6] Like my powerful masculine that creates powerful things
[2487.3] the world and desires impact and growth and expansion. I mean, she's not going anywhere. She's not
[2494.1] lost yet. She's this much more potent and powerful because she's now integrated this whole other
[2502.5] side of her that was in there somewhere but didn't have space to fly. And that is that flow of the
[2510.9] feminine and now I see the feminine as like,
[2514.5] magnetism is the word that comes through.
[2516.5] Like when I think of the integration of masculine and feminine, like we hold the masculine,
[2521.9] I don't need to describe it. It's part of who we are, but that feminine, like she's magnetic,
[2527.3] she attracts opportunities to her simply by being, by being. And this is the work that's the
[2534.2] embodiment piece of like getting out of the mind. We know these concepts. We've all studied
[2540.3] the greats. We logically understand all of these concepts, but it's actually, do you actually feel
[2546.8] them? Are they a part of who you are? Do you show up in this way in every single area of your life,
[2553.9] not just for your business? Because this integration piece, that's the life I want to live, is
[2559.4] integrated and embodied in every area of life. What would you today tell the 2022 version of
[2568.0] of yourself who had just sold love and power to go.
[2570.4] Oh, like just relax.
[2573.8] Like relax.
[2575.8] You're safe.
[2577.7] You don't need to figure it out right now.
[2580.9] You don't need to rush to the next thing.
[2584.5] Enjoy.
[2585.6] Like you just had an exit.
[2586.9] Like enjoy.
[2589.1] Be present.
[2591.4] Go inward and discover yourself.
[2593.7] And so I mentioned before, like when I wake up,
[2596.3] It's like, what frequency do I want to hold today?
[2599.4] Today, my word was magnetism.
[2600.9] That's the word of today.
[2602.5] Okay, so what is magnetism feel like?
[2605.5] Like what does it feel like?
[2606.4] Logically, I know, but for me,
[2608.9] it's like putting hand on heart
[2610.9] and literally seeing like light come out of my body
[2614.4] like sparkly and that sparkles attract
[2618.2] your next investor, the best opportunities,
[2620.9] the podcast, the stages, all the things,
[2624.5] the clients, the paychecks, the next idea,
[2627.0] the inspiration.
[2628.5] The other thing I wanna say too that like,
[2630.0] okay, pat myself on the back,
[2632.2] as we had an idea to come through.
[2636.6] So my husband has become more
[2638.9] of a leap sus with Pickleball here in Mexico.
[2641.3] And I understand it.
[2643.3] I played for two hours last night.
[2644.9] I get it.
[2645.8] Yay.
[2646.9] Okay, so in his passion, my passion was boring.
[2650.5] And then of course I was like,
[2652.1] let's create a Pickleball brand.
[2654.0] So we hired this incredible designer from New York City.
[2658.0] We have the brand.
[2659.5] We have all of it.
[2660.5] We have the paddle designs.
[2661.7] We have the branding.
[2662.5] We have the logo.
[2663.3] We have all of it.
[2664.4] We got samples.
[2665.6] We just haven't pulled the plug yet.
[2667.7] I'm waiting for that moment.
[2669.2] Like this would have been me rushing the entire process.
[2673.5] We did the foundations.
[2675.2] And you know what I said to my husband the other day?
[2676.7] I was like, think I want an investor.
[2678.9] I think I want someone to partner with.
[2680.7] I really enjoy collaboration.
[2682.6] I really enjoy partnership.
[2684.7] And there's this trust in self and trust
[2687.9] that we will know when we actually go to launch,
[2691.1] because it's all ready to go.
[2692.7] We just need to get photography,
[2694.9] create the website, videography,
[2696.9] and place the large order,
[2698.4] have the fulfillment house ready.
[2699.9] We're just duplicating what we did with Love Power Co,
[2702.8] but we're doing it in a completely different
[2704.8] energetic frequency.
[2706.3] Oh, that's so powerful.
[2708.0] I wanna share something.
[2709.1] So one of the things that is so key in the pathway is paying attention to these experiences
[2716.2] that draw you in.
[2718.3] When we were in Mexico and I worked together in Mexico recently, we spent a week with a group
[2723.4] of incredible women.
[2725.2] We had some incredible experiences and it was so deeply transformational.
[2730.5] This group of women, just an incredible group of business leaders, really, really smart,
[2735.7] incredibly accomplished.
[2737.8] having these experiences together,
[2740.8] to be able to tap into our feminine energy,
[2744.2] to be able to deeply relax,
[2746.3] but also to be able to be held in a space
[2749.4] where you could process those experiences
[2752.4] and not just what they meant for you,
[2754.1] but how they shifted your outlook and business.
[2756.6] I mean, people were taking action, myself included,
[2758.9] like we were taking action and speeding stuff along
[2762.3] that had been, it had not been able to move,
[2765.8] for months and months.
[2767.2] So as we sort of connected Anna through that experience,
[2771.0] we decided that we were like,
[2773.5] we have to be able to offer this to others.
[2776.0] Like we have to be able to,
[2777.4] we wanna bring together women to have a very
[2780.9] deeply experiential week to be able to have,
[2785.7] you know, have those kind of insights
[2787.5] that we had, those experiences that we had.
[2790.7] So we've decided we're gonna be taking
[2793.0] a group of fantastic women to to loom.
[2795.0] We are and it's gonna be, you know,
[2797.2] I can already see the sales pages.
[2799.1] You get a strategy session with Eleanor and yet
[2802.4] you got your heart will be blasted open so wide.
[2808.7] That it's nothing like,
[2810.1] cause this is our experience.
[2812.2] None of us could have predicted what was going to happen.
[2815.5] Like I had been behind the scenes planning.
[2817.7] So I had an eye, I kinda knew,
[2821.8] But all of us were deeply transformed.
[2825.2] And this is the experience that like,
[2827.3] it's going to, like we will not be able
[2829.1] to write it in marketing copy.
[2831.0] Like it's just impossible.
[2833.5] It needs to be experienced.
[2835.1] And if this is like lighting you up right now,
[2837.5] let Eleanor know because space is limited,
[2839.4] but it's gonna be deeply transformational.
[2842.6] We have almost half the spots spoken for by folks
[2846.4] just as I've sort of been talking about it.
[2848.5] Here's what I would say, like,
[2850.1] There's the part which is just being in community
[2854.0] with a group of incredible women.
[2856.5] But what happened with me is that there had been a couple
[2859.5] of things that I knew, hey, once I sort of move through
[2863.7] this punch through this ceiling, so funny,
[2866.5] once it punched through this thing.
[2868.1] Let's reword that Eleanor.
[2870.5] There's so much like on the other side.
[2873.2] And I had everything set up, but I just couldn't make the move.
[2877.2] And then we got to Mexico and we had some experiences.
[2880.6] And we were just talking by the pool.
[2882.5] And you and I had a wonderful conversation
[2884.5] and it was done in five minutes.
[2886.8] You know what I mean, major, major shifts.
[2888.7] So I guess I'm sharing that
[2890.5] because yeah, you can't really put it on a sales page
[2893.2] but I think for so many women,
[2894.9] we know there's something more.
[2896.6] We know there's something different
[2898.3] and we know there are things that we haven't been able
[2900.6] to find it within ourselves to move or take action on yet.
[2903.7] And we think we need to have the strategy,
[2906.0] we think we need more information, we think we need,
[2908.9] but what we really need is sort of this deep return
[2911.3] to ourselves that has been carefully and thoughtfully curated
[2916.1] by somebody who really knows what she's doing.
[2917.9] And I think, as you listen to Anna talking
[2920.1] through this experience, you really know
[2922.7] how to curate and experience like this.
[2924.8] So it's gonna be pretty epic.
[2926.6] Okay, response.
[2927.5] And I understand the fear of doing it differently,
[2932.2] but I just hope that this was inspiration
[2934.2] and it was a messy, messy ride, but it's just been so beautiful on the other side,
[2940.9] because it comes down to the fulfillment within and not just transfers to every single
[2947.2] area of life, because the question for me was like, what's this all for? If I'm just going
[2951.4] to rush through it, and I no longer wanted to do that.
[2954.7] And where can people go to learn more about you? Certainly, guys, if you're interested
[2959.7] in coming with us to loom. Just send me a message on Instagram and just say to loom.
[2964.9] And I will get you details.
[2966.6] Anna, where can people go to learn about you and connect with you?
[2971.1] Thank you. Instagram is underscore Anna Lozano and Anna Lozano.com.
[2976.4] As my website, it was such a great time to have this conversation with you today, friend.
[2981.8] I so appreciate you. Thank you for having me and thank you everyone for tuning in.
[2985.7] If you loved today's episode, send it to a friend, tag us on Instagram at ElinorBeetim
[2995.7] or give us a 5 star rating on Apple podcasts.
[2999.8] You can also access bonus content and growth tools by subscribing to the Woman-owned
[3006.0] newsletter, where you'll get exclusive access to trainings and resources that are available
[3012.0] only to subscribers.
[3014.0] The Woman-owned newsletter is the world's only newsletter, delivering hardcore growth tactics
[3019.3] specifically designed for ambitious women founders scaling from 200k to 2 million plus.
[3026.6] Go to sapphymedia.co forward slash newsletter and sign up for access.
[3032.4] That's sapphymedia.co forward slash newsletter.
[3036.2] S-A-F-I-M-E-D-I-A dot co forward slash newsletter.